Arizona adds three new specialty license plates supporting charities

Jennifer Toth, Director, Arizona Department of Transportation
Jennifer Toth, Director, Arizona Department of Transportation
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Arizonans now have three new specialty license plate options to support charitable causes, as announced by the Arizona Department of Transportation Motor Vehicle Division (ADOT MVD). The new plates—Ovarian Cancer Awareness, Phoenix Mercury, and Verde Valley Wine Trail—bring the total number of specialty plates offered by ADOT MVD to 109. Residents can view all available designs at azdot.gov/plates and order them through azmvdnow.gov/plates.

According to Eric Jorgensen, Director of the Motor Vehicle Division, “Specialty license plates offer a fun way to put that personal touch on a vehicle and show your proud support for one of these uniquely Arizona organizations. MVD is pleased to offer the various plates that will have an impact for the organizations dedicated to helping Arizona and our communities.”

Each specialty plate costs $25 per year, with $17 from each sale going directly to designated charities or nonprofit groups. In the fiscal year ending June 30, sales of these plates generated over $14.5 million for different causes across Arizona.

Specialty plates in Arizona are authorized by the state legislature and have been available since 1989. Plate designs must undergo review by ADOT and law enforcement before being offered to the public. Personalization is available for an additional annual fee.

The Ovarian Cancer Awareness plate is available for both standard vehicles and motorcycles. Proceeds support education, resources, and direct services for ovarian cancer patients, survivors, and caregivers. Amy Cojanis, Regional Manager at the National Ovarian Cancer Coalition, stated: “We are thrilled to see the ovarian cancer awareness specialty plate take to the streets of Arizona. This plate is more than just a symbol – it’s a powerful reminder of the strength, dedication, and unity of our community working toward ending ovarian cancer. Every plate on the road helps raise awareness for a disease that urgently needs it, and fuels the mission of the National Ovarian Cancer Coalition, which is to save lives through the prevention and cure of ovarian cancer and to improve the quality of life for survivors and their caregivers. We are thankful to the community of advocates who worked tirelessly to bring the plate to reality.”

The Phoenix Mercury plate supports basketball fans who want to contribute while showing team pride; it is also available in motorcycle format. Funds benefit programs operated by the Phoenix Suns/Phoenix Mercury Foundation aimed at strengthening communities statewide. Vince Kozar, President of Phoenix Mercury said: “With the Mercury’s first-ever specialty license plate, fans can now showcase their support for the team wherever they go. Each plate directly supports the Phoenix Suns/Phoenix Mercury Foundation which gives back to communities in need across Arizona, offering fans a meaningful way to cheer on the Mercury while making a positive impact.”

The Verde Valley Wine Trail plate supports sustainable vineyard practices in northern Arizona as well as responsible driving initiatives. Paula Woolsey, President of Verde Valley Wine Consortium explained: “Proceeds from the sale of the new Verde Valley Wine Trail specialty license plate will support the Verde Valley Wine Trail 501(c)3, aiding Arizona wineries and promoting sustainable farming practices. The initiative aims to educate grape growers and wineries, support local nonprofits, and drive economic growth in the region. The colorful license plate not only raises funds but also encourages responsible drinking and water-friendly vineyard development, allowing buyers to help preserve the beauty of northern Arizona.”

More information about these specialty plates can be found at azmvdnow.gov.



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