Business owners and leaders gathered at The CATALYST for Crack the Culture Code: Discover and Drive Your Company’s True Identity, a workshop led by James Moncol of AZ Workforce Solutions, according to a May 1 announcement. The session aimed to help organizations move beyond surface-level perks and take a strategic look at their internal culture.
Moncol said that “71% of leaders say culture and team cohesion are critical to success, yet many organizations struggle to clearly define or communicate theirs.” He added that replacing an employee can cost between 50% to 200% of their annual salary, which he said highlights why “culture is not a ‘nice to have,’ it’s a business imperative.”
The workshop emphasized that companies need to articulate their cultures both internally and externally. Moncol explained that today’s workforce considers more than just pay or benefits when choosing employers. He said candidates ask themselves: “What does it feel like to work here? Do I belong here?” According to Moncol, organizations able to communicate their culture effectively have an advantage in attracting and retaining talent.
Attendees learned about four main types of company culture: Clan (focused on relationships), Adhocracy (innovation-driven), Market (results-oriented), and Hierarchy (not detailed in the release). Participants were encouraged not only to identify where their organization fits but also reflect on gaps between current reality and future goals. Throughout the session, they discussed how consistent communication—from job postings through daily interactions—can reinforce organizational values.
The Gilbert Chamber of Commerce is connected with its leadership program established in 1992 for cultivating informed community leaders according to the official website. The Chamber works through its foundation for education, leadership development, and civic engagement according to the official website. It also seeks business growth, economic strength advocacy, networking opportunities, policy influence through pro-business measures, as well as serving businesses in Gilbert, Arizona according to the official website. Sarah Watts has served as president and chief executive officer according to the official website.
Moncol concluded by saying: “Culture is already happening—whether you define it or not. The opportunity lies in shaping it intentionally and communicating it clearly.”
