Grand Canyon Times

The key to building a small business is first defining your “Vision Founder Fit,” according to Ray J. Green, founder of Repeatable Revenue.

"Before you start building anything, ask yourself what your end goal is for your business,” Green told members of the Freedom Circle, a men’s community run by Sedona, AZ-based CEO and coach, Curt Mercadante.

“This is what I call the Vision Founder Fit process,” continued Green. “You need to determine what you want your business to deliver — location independence, millions in revenue, or simply being a solopreneur.”

Green’s company helps entrepreneurs productize, market, sell, and scale with repeatable systems, and offers an Online Client Acquisition System Course and an Executive Accelerator Program for entrepreneurs.

He previously served as Managing Director for the National Small and Midsize Businesses unit at the U.S. Chamber of Commerce. Green also has been a mentor to startups and served as an advisor to Southern Methodist University’s Digital Accelerator Program. 

“Only you can answer these personal questions,” added Green. “Unplugging for several hours and asking yourself questions such as what energizes you and what drains you, who your ideal clients are, and what tasks you enjoy versus finding unbearable, will help you get there." 

What energizes most business owners?

According to the U.S. Census Bureau, 64 percent of small business owners with employees said their motivation for owning a business is being their own boss and having greater income. 

Fifty-six percent of these business owners felt starting their own business “was the best avenue for their ideas to create goods and services.”