Grand Canyon Times

The Arizona Lottery has announced a new partnership with Zia Records, focusing on engaging community outreach through their music-themed Scratchers ticket, Rock Out. This collaboration aims to blend the excitement of lottery gaming with the passion of music, as described by Chris Rogers, Arizona Lottery's Chief Marketing Officer. "At the Arizona Lottery, we believe the right partnerships can elevate our brand, engage new audiences, and drive sales while benefiting the businesses we collaborate with," Rogers emphasized.

By integrating with Zia Records, a well-known music retailer founded in Phoenix, the Lottery is leveraging Record Store Day, scheduled for April 12, as a significant promotional opportunity. This event will allow visitors to Zia Records locations in Tempe, Chandler, and Mesa to participate in giveaways for exclusive Zia merchandise and Rock Out tickets.

Rogers points out past successes with similar collaborative strategies. Previous partnerships like the one with Cobblestone Auto Spa for the Barrett-Jackson ticket and the collaboration with Urban Cookies have proven effective in boosting brand engagement while supporting local businesses.

This initiative is not merely a typical retail promotion. It strives to offer players a richer cultural experience, aiming to deepen their connection with both Zia Records and the Arizona Lottery. The engagement is expected to extend onto social media platforms, where fans will be encouraged to participate in interactive giveaways to win Zia Records merchandise and Rock Out tickets, thus broadening the exposure for both brands.

The collaboration also highlights the broader impact of the Arizona Lottery's operations beyond entertainment, as every ticket sold supports various state programs, including education, healthcare, and economic development. As the partnership unfolds, Rogers indicates a continuous commitment to fostering collaborations that blend culture, entertainment, and engagement, promoting a unified community effort.

This announcement sets a foundation for potential future partnerships aimed at creating unique experiences that resonate with consumers while strengthening community ties and enhancing brand loyalty.